The film’s main actors also had to keep a low profile to maintain the illusion they were actually missing.
The original Blair Witch Project’s innovative marketing campaign in 1999 involved making it seem like the group’s found footage was totally real, with the movie launching a website providing reams of backstory on the town and the witch herself. The trio is never seen again, but a year after their disappearance the footage they shot is recovered. The ending of The Blair Witch Project still haunts fans to this day, but what exactly happened in the chilling final scene? The first movie in The Blair Witch Project series was a low-budget independent horror film from co-directors Daniel Myrick and Eduardo Sanchez and told the story of three student filmmakers who wander into the Burkittsville woods to investigate the legend of the Blair Witch.
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